"Change the story and you change perception; change perception and you change the world." - Jean Houston
Humans connect through stories. And the strongest brands? They also connect through stories. Stories help us know who we are, remember where we've been, and tell us where we can go. They engage, they clarify, and they inspire.
Stories give us a common language with which to communicate with each other. They can transcend generations, cultures, and all kinds of circumstances. All effective communication is based on the principles of storytelling.
The Story Corp exists to:
• Help brands discover, create and own their unique story through naming, taglines, brand story and a host of other capabilities
• Integrate creativity, intuition and strategy to help brands define their distinct DNA
• Apply brand stories to create compelling and ownable brand purpose, identity and positioning
• Coach Founders and Team Members on the best ways to craft and tell their story (we speak both Startup & Corporate alike)
Humans connect through stories. And the strongest brands? They also connect through stories. Stories help us know who we are, remember where we've been, and tell us where we can go. They engage, they clarify, and they inspire.
Stories give us a common language with which to communicate with each other. They can transcend generations, cultures, and all kinds of circumstances. All effective communication is based on the principles of storytelling.
The Story Corp exists to:
• Help brands discover, create and own their unique story through naming, taglines, brand story and a host of other capabilities
• Integrate creativity, intuition and strategy to help brands define their distinct DNA
• Apply brand stories to create compelling and ownable brand purpose, identity and positioning
• Coach Founders and Team Members on the best ways to craft and tell their story (we speak both Startup & Corporate alike)